Twitter gets funded - Attention Data for Everyone
Twitter has announced a round of funding from Union Square Ventures. Well done to them. Now the question of business model re-ignites.
The interesting thing about Twitter (along with Pownce) is that they are rich sources of Attention Data.
As a user, every tweet you make reveals a little about your interests. Your interests, properly packaged into an Attention Profile can actually help customize your Internet experience and, for Twitter, help them target ads that are actually useful.
Unlike a web page or blog post, Twitter’s content is too short to really target content at. What’s needed is an ongoing and evolving picture of the user’s interests based on many tweets - something an Attention Profile makes possible.
Tags: APML, attention data, attention profile, attention profiling, engagd, funding, twitter